Ultra Music Festival Commits To Sustainability Initiative
2019 marked a turning point for Ultra Music Festival — which not only took on a new home at Virginia Key, but also took on a new initiative in its efforts for a greener festival. The environmental and sustainability campaign 'Mission: Home' launched for the first time in March of this year to undeniably impressive results. Now, Ultra has announced that the festival will continue to implement 'Mission: Home' at Ultra 2020 and future events.
The 'Mission: Home' sustainability plan collectively engaged internal operations and festival members including vendors, crew, employers and attendees to reduce their environmental impact at Ultra 2019. The initiative helped avoid the use of 526,000 single-use plastic items, divert 60,360 pounds of waste from landfill, and recycle or compost 31% of the waste created during the festival. Environmental education and awareness reached 2.7 million through social media alone.
Michelle Swaby of Virginia Key Beach Park Trust said, “This event has set the bar very high for all events… We were astonished at how clean the park was from the start of each day to the end of each day.”
Additional sustainability initiatives included the 'Leave No Trace' policy, prohibiting beach access, a ban on styrofoam, balloons, confetti, streamers, increasing free-water refill stations to reduce plastic water bottles, and tapping a global environmental consulting firm to create a plan to protect wildlife.
Check out Ultra's full announcement here and how 'Mission: Home' was able to reduce Ultra's footprint below.