VROOM ROOM Announces Debut Miami Party For 2026 Race Week

VROOM ROOM, the invitation-only nightlife series that has redefined the intersection of motorsports and luxury entertainment, is entering a new era.

Corso Marketing Group (CMG), in partnership with Race Service, has confirmed that the sought-after event will now expand across every U.S. Race Week city, Austin, Las Vegas, and Miami, officially marking its nationwide footprint.

With the Miami installment set for May 2026, the series strengthens its position as Race Week’s most coveted celebration, fusing world-class music programming with curated, high-impact hospitality.

The announcement arrives on the heels of two standout 2025 editions. On Friday, November 21, VROOM ROOM Las Vegas returned for its third annual event, debuting its new home inside Fontainebleau Las Vegas’ members-only Poodle Room.

Crowned atop the resort’s 67-story tower, the exclusive setting amplified a headlining performance from Disclosure (DJ Set), along with support from VICE and Ramsey Austin.

Like previous editions, the event drew an impressive roster of celebrity guests including Dom Dolla, Damson Idris, Jordyn Woods, Barbie Ferreira, Malika Haqq, and Sophie Hawley-Weld of SOFI TUKKER, among numerous industry power players.

Just weeks earlier, VROOM ROOM Austin premiered its inaugural edition at ROMA, showcasing a high-energy set from Max Styler with support from Equal and Julian Albert. The night brought together a cross-section of the racing world, from Sauber driver Gabriel Bortoleto to MotoGP journalist Jennie Gow, alongside acclaimed photographers, actors, and producers. 

True to the brand’s motorsport DNA, the entrance was flanked by two VROOM ROOM-branded racecars: the Porsche 996 Carrera Cup Car and the debuting 944 Baja Racecar, creating an immediate atmosphere of exclusivity and automotive culture.

“For 25 years, CMG has produced some of the most in-demand events around cultural milestones like Coachella, the US Open, Ultra, and Lollapalooza,” shares David Corso, founder of CMG. “Now, in our third year with VROOM ROOM, we’re expanding across all U.S. Race Week cities — representing our global partner Heineken on the track and curating intimate, invite-only celebrations off it. Past performances from artists like Disclosure, Anderson .Paak, Diplo, Max Styler, and Carlita have made each event unforgettable, and we’re proud to continue building these experiences with our longtime partners Heineken and Red Bull.”

As the series builds momentum, all eyes are on VROOM ROOM Miami, which will complete the brand’s nationwide trifecta in 2026. While details remain under wraps, the event’s reputation speaks loudly, promising another immersive fusion of music, motorsports, and luxury hospitality designed for tastemakers, innovators, and Race Week’s global elite.