Insomniac Links Up With Renowned Energy Drink Brand GHOST For Exclusive Partnership

| May 19, 2023

The festivities at EDC Las Vegas 2023 have begun and in the midst of Insomniac's 30th anniversary they have formed a very special partnership. Since emerging into the dance music scene, Insomniac has evolved into the leading festival and event promoter, in addition to branching out in many other avenues. 

Insomniac, Ghost, EDC Las Vegas

Known for their innovation and unrivaled experience they provide, the Insomniac team has taken their game to the next level by striking a colossal multi-year deal with GHOST. Similar to Insomniac, GHOST has also had a meteoric rise to the top of its industry. It has become a globally recognized lifestyle brand that spans across energy drinks, dietary supplements, merch, sports nutrition products, and more.

Insomniac, Ghost, EDC Las Vegas

Firing on cylinders, the partnership has kicked off at EDC LV via a dazzling limited-edition GHOST ENERGY flavor. The delicious new drink is wrapped in a legendary EDC-themed design, signifying GHOST's long-term alliance with the festival.

 

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Speaking on the groundbreaking collaboration, Insomniac's founder and CEO, Pasquale Rotella, had this to say:

“We are always on the lookout for partners who can bring fresh and exciting elements to our experiences. That's why it's truly amazing to team up with GHOST. Not only are they passionate Headliners themselves and genuine Insomniac fans who deeply understand what our community loves and values, but they also radiate an incredible amount of momentum and excitement.”

Insomniac, Ghost, EDC Las Vegas

Then honing in on why the partnership will be so effective, Pasquale explained, “by combining GHOST's growing presence with Insomniac's extensive lineup of festivals and events, we are creating a dynamic collaboration that will elevate the festival experiences of our Headliners throughout the entire year.”

Perfectly outlining their strategic relationship, Pasquale has proven again and again that Insomniac is at the forefront of EDM-centric entertainment. Complementing the incredible audio and visual production under the Electric Sky, EDC LV attendees are now able to fuel up with the brand-new “Wide Awake Watermelon”, presented by GHOST and Insomniac.

Insomniac, Ghost, EDC Las Vegas

 Photos courtesy of Insomniac and GHOST.

Stay up to date on the latest festival announcements and music news HERE!

 

Get ready for festival season with iEDM apparel and accessories before it's too late! Check out the latest rave wear arrivals HERE!

CONNOR PHILLIPS

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Fueled by his passion for EDM, Connor’s life revolves around dance music and its ability to bring people together. Raised in upstate New York, Connor was deprived of festivals and raves until he attended Florida State University, where he was instantly hooked. Fast-forward to today and Connor has become a house and melodic techno DJ, an avid EDM-based interviewer and writer, and has worked PR for the likes of Matroda, Bleu Clair, and other new-wave house icons.

Outside of music, Connor loves pretty much any sport (huge Knicks, Yankees, and NY Giants fan), going on hikes, traveling, and food. Based in Florida, there’s a good chance you will eventually run into Connor at one of the popular festivals and clubs throughout the state.

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