Insomniac Links Up With Renowned Energy Drink Brand GHOST For Exclusive Partnership

The festivities at EDC Las Vegas 2023 have begun and in the midst of Insomniac's 30th anniversary they have formed a very special partnership. Since emerging into the dance music scene, Insomniac has evolved into the leading festival and event promoter, in addition to branching out in many other avenues. 

Known for their innovation and unrivaled experience they provide, the Insomniac team has taken their game to the next level by striking a colossal multi-year deal with GHOST. Similar to Insomniac, GHOST has also had a meteoric rise to the top of its industry. It has become a globally recognized lifestyle brand that spans across energy drinks, dietary supplements, merch, sports nutrition products, and more.

Firing on cylinders, the partnership has kicked off at EDC LV via a dazzling limited-edition GHOST ENERGY flavor. The delicious new drink is wrapped in a legendary EDC-themed design, signifying GHOST's long-term alliance with the festival.

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Speaking on the groundbreaking collaboration, Insomniac's founder and CEO, Pasquale Rotella, had this to say:

“We are always on the lookout for partners who can bring fresh and exciting elements to our experiences. That's why it's truly amazing to team up with GHOST. Not only are they passionate Headliners themselves and genuine Insomniac fans who deeply understand what our community loves and values, but they also radiate an incredible amount of momentum and excitement.”

Then honing in on why the partnership will be so effective, Pasquale explained, “by combining GHOST's growing presence with Insomniac's extensive lineup of festivals and events, we are creating a dynamic collaboration that will elevate the festival experiences of our Headliners throughout the entire year.”

Perfectly outlining their strategic relationship, Pasquale has proven again and again that Insomniac is at the forefront of EDM-centric entertainment. Complementing the incredible audio and visual production under the Electric Sky, EDC LV attendees are now able to fuel up with the brand-new “Wide Awake Watermelon”, presented by GHOST and Insomniac.

 Photos courtesy of Insomniac and GHOST.

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