What is Afterlife, and Why is Afterlife LA a Big Deal?
In recent months, many live music fans have been struck by the now-viral visual production of Afterlife, sparking a level of intrigue previously unseen within the sphere of melodic techno. Although Afterlife leads a strong niche fanbase in the United States, the label recently announced a massive Afterlife LA show at the LA State Historic Park on October 13+14, in collaboration with Framework Events and Goldenvoice.
Described as “an odyssey through the realm of consciousness”, Afterlife is a European melodic techno record label established in 2016 by the renowned act Tale of Us. Since its inception in Germany, Afterlife has blossomed into a global brand and event organizer, staunchly perched at the precipice of the latest and greatest in audio-visual production. Tale of Us is a joint-project shared by Italian producers Anyma and MRAK, who are notorious in their own right.
The label has been known for its massive events worldwide; Tomorrowland stage takeovers, residencies in Ibiza, and close relationship with famed venues. Major European festivals crave the opportunity to include the members of the influential imprint within their lineups in efforts of retaining worldwide recognition for organizing the highest-quality events in the world. Since Afterlife is known for its production, the brand typically only hosts their events in world-famous venues that can adequately house the necessary audio-visual technology, such as Hï and Ushuaïa Ibiza, Zamna Tulum, Printworks London, Brooklyn Mirage/ Avant Gardner, ARCA São Paulo, and Théâtre Antique D'Orange.
Frequent acts releasing and performing under the Afterlife branding include label heads Anyma and MRAK/ Tale of Us, Mathame, Innellea, CamelPhat, Stephan Bozdin, Massano, Agents of Time, Colyn, Chris Avantgarde, Kevin de Vries, Mind Against, Argy, Cassian, Adriatique, and many more. For those familiar with American dubstep, imagine the hype and production surrounding Excision's Thunderdome or SVDDEN DEATH's Summoning Fest, then replace the bass with melodic techno.
Although several Afterlife members have been booked for a handful of American festivals, the American West Coast has not yet had the privilege of hosting a fully Afterlife-branded, curated, and produced event. Quickly following the announcement of Afterlife LA, a second date was added to accommodate the massive demand. Day 2-- October 14-- features a special performance by Anyma, inspired by his recently-released debut LP GENESYS. October 13th will host MRAK's solo project, We Don’t Follow.
Both days will be headlined by the duo's dazzling Tale of Us alias. Though tickets quickly sold out for October 14, limited tickets for October 13 still remain. Afterlife LA will surely be an unforgettable experience, and hopefully the success of this first Los Angeles event will bring more to follow.
Check out Afterlife LA HERE!
Photos courtesy of Afterlife
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